Certified Professional Category Analyst (CPCA) Practice Exam 2025 - Free CPCA Exam Practice Questions and Study Guide

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When analyzing purchase behavior, what can be expected between Light and Heavy buyers?

Light buyers make more frequent but smaller purchases

Light buyers typically make more frequent but smaller purchases compared to heavy buyers. This behavior is often attributed to the fact that light buyers may be less familiar with a product or brand and tend to make smaller commitments either due to budget constraints or a reluctance to try new items. On the other hand, heavy buyers usually exhibit more loyalty to certain brands and make larger purchases, reflecting their established preferences and confidence in their choices.

This distinction in purchasing patterns can significantly impact marketing strategies, inventory management, and customer engagement approaches. For instance, marketers might target light buyers with promotions to encourage larger or more frequent purchases, while strategies for heavy buyers may focus on brand loyalty programs or exclusive offers to maintain their engagement. Understanding these differences is crucial for effective category management and overall business success.

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Heavy buyers tend to prioritize low-calorie products

Light buyers generally buy more items than heavy buyers

Heavy buyers shop less frequently than light buyers

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