Certified Professional Category Analyst (CPCA) Practice Exam 2026 - Free CPCA Exam Practice Questions and Study Guide

The correct choice highlights three critical factors in retail environments that are significantly impacted by SKU (Stock Keeping Unit) proliferation.

Variety refers to the range of products available to customers. When SKU proliferation occurs, retailers often face an increase in product options, which can enhance variety. However, too many options may overwhelm customers, leading to decision fatigue and potentially impacting sales.

Placement deals with how products are positioned within the store. An increase in the number of SKUs can complicate placement strategies, as more products need to be displayed effectively without cluttering the shopping experience. Retailers must carefully consider how to arrange products in a way that remains appealing and accessible.

Space addresses the physical layout of the store and how much area is allocated to each SKU. Proliferation requires careful management of space usage to ensure that the store remains navigable and that consumers can easily find the products they need.

Together, these three factors reflect the complexities retailers encounter when dealing with SKU proliferation, making them the essential components impacted in a retail setting.