Certified Professional Category Analyst (CPCA) Practice Exam 2026 - Free CPCA Exam Practice Questions and Study Guide

A destination category in retail grocery refers to a collection of products that customers are specifically seeking out and are willing to travel significant distances to purchase due to the high perceived value or the importance of the products. This category is characterized by several key traits which are aptly captured in the confirmed answer.

Large dollar sales indicate that these categories contribute significantly to the overall revenue of the store, often resulting in a higher percentage of the sales compared to other categories. High household penetration suggests that a considerable percentage of the customer base is purchasing items from this category, reinforcing its status as a vital component of the grocery store’s offerings. High purchase frequency implies that customers return regularly to purchase these items, demonstrating their essential nature and the routine replenishment of these products.

In contrast, the other choices reflect different combinations of these traits, which do not align with the characteristics of a true destination category. For instance, high dollar sales coupled with average or low purchase frequency does not suggest that items are essential to customers’ regular shopping habits. Similarly, low household penetration with high purchase frequency would imply that only a small segment of customers is buying items frequently, which is not typical of destination categories. Therefore, the characteristics stated in the selected choice comprehensively encapsulate what defines a destination category in