Certified Professional Category Analyst (CPCA) Practice Exam 2025 - Free CPCA Exam Practice Questions and Study Guide

When dealing with an item that has a lower than average sales velocity but high shopper loyalty, the optimal course of action is to review the item. This approach indicates that the item still holds value for a certain segment of customers despite its slower sales rate. High shopper loyalty is a strong indicator that the product meets the specific needs or preferences of these loyal customers, suggesting it can contribute to customer satisfaction and retention.

Conducting a review allows for a deeper analysis of the factors influencing its sales performance. For instance, it provides an opportunity to evaluate pricing strategies, placement within the store, marketing initiatives, or seasonal purchasing trends. This information can help determine whether adjustments could enhance the item's performance without fully committing to its removal or retention.

The other options might not adequately address the situation. Deleting the item would disregard the loyal customer base it has, potentially leading to dissatisfaction. Retaining the item without reevaluation may result in missed opportunities for improvement. Simply adding more items, especially if they are similar, could lead to clutter and further dilute sales performance without addressing the underlying issues. Therefore, a review is the most strategic choice in this context.