Certified Professional Category Analyst (CPCA) Practice Exam 2025 - Free CPCA Exam Practice Questions and Study Guide

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Why is retaining Heavy Buyers important for a business?

They make up most of the transactions

They lead to higher penetration rates

They account for significant sales volume

Retaining Heavy Buyers is vital for a business primarily because they account for significant sales volume. This group's purchasing behavior often results in them generating a considerable portion of overall revenue. Businesses that can effectively engage and maintain these customers not only benefit from their frequent transactions but also position themselves to capitalize on their loyalty, leading to sustained financial success. Heavy Buyers tend to display consistent buying patterns, which can allow for more accurate forecasting and inventory management, ultimately benefiting the business's bottom line.

While it's true that Heavy Buyers may also contribute to many transactions and show preferences for certain products, their real impact lies in the large revenue they generate. Their retention is therefore key to long-term profitability and stability within the market.

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They prefer premium products

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