Certified Professional Category Analyst (CPCA) Practice Exam 2025 - Free CPCA Exam Practice Questions and Study Guide

Question: 1 / 400

Which of the following is not a question for assortment managers to address?

What will meet the variety need of targeted customers?

How does my current variety image compare with competitors?

Which products have the highest slotting fees for placement?

In the context of assortment management, the primary focus is on understanding customer needs and ensuring that the product offerings meet those needs effectively. This involves evaluating what varieties of products will appeal to target customers, analyzing how the product range stacks up against competitors (variety image), and establishing criteria for which products may no longer serve a purpose in the assortment lineup.

The question regarding which products have the highest slotting fees for placement, while relevant in terms of product placement and merchandising strategies, does not directly relate to the core responsibilities of assortment management. Assortment managers typically concentrate on the selection and optimization of products rather than the financial implications of product placement costs. Therefore, this question does not align with the fundamental objectives of assortment management, making it the option that is not fitting within that role.

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What are product deletion criteria?

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