Certified Professional Category Analyst (CPCA) Practice Exam 2025 - Free CPCA Exam Practice Questions and Study Guide

The statement regarding purchase frequency being calculable as total sales divided by the number of shoppers is accurate because it directly reflects one of the fundamental aspects of understanding consumer behavior in market analysis. Purchase frequency is a metric that indicates how often an average shopper makes a purchase over a specified period, which can provide valuable insight into customer retention and buying patterns.

When calculated correctly, this metric allows businesses to understand not just sales volume but also the loyalty and engagement of their customer base. If total sales are known alongside the unique number of shoppers, this ratio gives a clear picture of the average purchase behavior.

In contrast, the other statements may lead to misunderstandings about purchase frequency, such as suggesting that it is a fixed number unrelated to the shopping behavior or that it cannot be calculated without more data. By selecting the correct calculation method, an analyst can derive critical insights that influence marketing and sales strategies.